Faculty of Business, Environment and Society


Describe the five elements of the MACRO environment giving examples of how each of these elements will influence the marketing of a product/service of your choice over the next five years. For the same product/service, what are the MICRO environmental factors that must be considered which may influence the marketing of that product/service over the next five years.

Word Limit 1250 words

Section B

Services and the Extended Marketing Mix

What are the FIVE characteristics of services? Clearly describe the elements of the extended marketing mix (7Ps) for a selected SERVICE of your choice. Explain how each element of the extended marketing mix can be used to address any problems that may arise due to the char-acteristics of services.

Word Limit 1250 words

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Faculty of Business, Environment and Society

Faculty of Business, Environment and Society
1 piece of Coursework
[Contributes 100% to total module mark]         
Part 1
Three (3) out of the four  (4) listed international HRM concepts,  critically examine and evaluate the challenges confronting multi-national companies and recommend what organisations can do to overcome the identified challenges
         International recruitment and selection
         Reward and compensation
         Performance management
         Industrial relations

(Recommended Word Length 2,500 words   Maximum/ Minimum/Range    +/- 10%)

In Part 1, you are expected to:
·        Clear Introductory and Concluding statements.
·        Define the main or key factors
·        Explain the main arguments
·        Apply theories and models in relation to the listed aspects
·        Well supported by academic references- more of articles than textbooks
·        Clear and concisely written discussion.
Part 2
Critically discuss and evaluate the concept of ‘repatriation’ and examine the types of support that organisations can provide to assist a successful repatriation process both from the repatriate’s and the organisation’s perspective.        
(3, 500 words approx.)
In Part 2, you are expected to:
·        Set out a clear Introduction and Concluding statement.
·        Define the concept of repatriation.
·        Clear and concise discussion of the myths surrounding repatriation
·        Consider the impact and effectiveness of repatriation support provided by the organisation such as in-country support, family support, career development, support with suitable and befitting positions, management of acquired knowledge transfer
·        Consider the issue of reverse culture shock and adjustments (including in relation to expectations of working with newly recruits, performance management, reward and compensation, and so on)
·        Consider the benefits of repatriation to the MNC e.g. knowledge transfer, the development of cultural competence, completion of assignment and so on
·        Consider the issues involved in managing the repatriation process.
·        Reference the discussion fully and clearly, and following the specified format.
·        Present the discussion in a clear and concise way.

(Total Recommended Word Length 6,000 words         Maximum/ Minimum/Range    +/- 10%)

The word-count does not include your ref list or contents page; it does include in-text referencing.

Submission by 4pm on date:  11th July 2014

This assignment must be submitted, with a BES coursework cover sheet attached, to William Morris and also via the module web (TURNITIN) by 16.00 on the above deadline.
Please note:
1.     All work submitted after the submission deadline without an approved valid reason (see below) will be given a mark of zero. (This is not the same as a non-submission, as a late submission counts as an attempt and a mark of zero may allow you to resit the coursework.).
2.    Short deferrals (extensions) of up to three calendar weeks can only be given for genuine “force majeure” and medical reasons, not for bad planning of your time. Please note that theft, loss, or failure to keep a back-up file, are not valid reasons. The short deferral must be applied for on or before the submission date. You can apply for a short deferral by submitting an Examination/ Coursework Deferral Application Form. Application Forms along with the supporting evidence should go to the relevant Student Support Office (WM404). For a longer delay in submission a student may apply for a (long) deferral. 
Students MUST keep a copy and/or an electronic file of their assignment.
Please also submit an electronic copy of your assignment via the module web. ( See instructions on module web)    
The electronic version of your assignment may be used to enable checks to be made using anti-plagiarism software and approved plagiarism checking websites.
Learning Outcomes Assessed
1.   Demonstrate sound knowledge of the relationship between and the impact of culture on organisational life.
2.   Identify key areas of similarity and difference in HR practice between countries.
3.   Link the choice of strategic international HR with international business strategy approaches.
4.   Measure the impact and effectiveness of international assignments.
Marking Scheme
Please see attached below
Please note – It is taken for granted that your work will be suitably academically underpinned. Work that is not suitably supported by suitable academic references will be subject to failure.
Return of Marked Work
Marked work will be returned in class.  .
PLAGIARISM WARNING ! – Assignments should not be copied in part or in whole from any other source, except for any marked up quotations, that clearly distinguish what has been quoted from your own work. All references used must be given, and the specific page number used should also be given for any direct quotations, which should be in inverted commas. Students found copying from the internet or other sources will get zero marks and may be excluded from the university.
Coursework Submission
Unless instructed otherwise by your module leader, assessed coursework must be submitted by the deadline to the relevant assignment handling point in the William Morris / George Eliot buildings.
Students are required to attempt all assessed aspects of their course at the first opportunity. If you don’t, and you do not have a valid deferral, you will not be allowed a re-sit. Please see the ‘Make your Mark’ page on Coventry University’s Student Portal and Section C of the ‘Essential information for all students’ insert for further information.

Any student who submits a first piece of work late, without an authorised extension (or deferral) will receive a mark of 0%.  There is no longer any sliding scale of late penalties. However, if you miss a deadline it is still worth submitting a piece of coursework late for a zero mark so that you do not automatically lose any re-sit opportunity. Please see the ‘Make the Date’ page on Coventry University’s Student Portal and Section C of the ‘Essential information for all students’ insert for further information.

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Faculty of Business Environment and Society

Project description
Compare the financial products available on international markets
Devise and apply appropriate strategies using derivatives to manage currency risk.
Critically evaluate the use of derivative instruments to manage currency risk.

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