Write a 5+ page, double-spaced essay regarding: CRM
Explain what is involved in CRM.
What type of tools do managers have to help them with CRM?
Give an example of a company that does a good job with CRM.
Give an example of a company that did a bad job with CRM.
How has technology impacted how organizations interact with customers? How has CRM affected customer service?
Write in APA format. Include an introduction, body and conclusion. Cite consistently throughout your work in APA format. Paraphrase rather than directly quote citations.
Write in third person. Include a title and reference page. For an example of a paper in APA format, please see:

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